Last week I attended the Urban Outfitters Stockholm store opening. The store was located in Stockholm before, but closed after a while. I think it has been closed for more than half a year. Now they re-opened at a new location Regeringsgatan 65. The opening party started at 17.00 and there was a huge line outside with people that couldn’t wait to get it. During this night everyone could get extra 10% off.

Urban outfitters Stockholm competition

The store looks really beautiful, but yeah I just love Urban Outfitters. We had a store in Amsterdam and their clothes are just amazing. During this night they held a contest. They wanted us to upload photos on Instagram with the hashtag #UOStockholm. The person with the best photo would win shopping money to spend in the Urban Outfitters Stockholm store. See below for the photo I participated with 🙂

Urban Outfitters Stockholm
The photo I submitted with the hashtag #UOStockholm.

shop this look here

highlights of the store

When you come into the store you will find the women’s and men’s department on the ground floor. To be fair the men’s department is quite small, I wonder if they had a reason for that? Cause I like their men’s clothing as well. Not for myself of course, but yeah you got it 😉

On the first floor is the ‘big’ women’s department, with more clothes and accessories, shoes, lingerie etc. I am totally in love with the Vans shoes. They got really trendy again, I see them all over Instagram. However I am waiting for the light yellow version of the Vans. Does anyone know where to get those? Apparently Urban Outfitters might get them soon.

ps: have you seen my latest blogpost about how I edit my Instagram photos?

Urban Outfitters Stockholm

Urban Outfitters StockholmUrban Outfitters Stockholm

Urban Outfitters Stockholm

Let’s not forget that Urban Outfitters has a really nice book section. Of course, I needed to take a pictures of this one. And YES I also skimmed through it haha :).

the winner of the contest

At 20.30 the winners of the contest were announces. There were 5 runner ups and 1 big winner. And I WON!!!!!! woohoooo. I was so happy! Now I can shop soon new items at Urban Outfitters Stockholm and post more nice outfit photos here and on my other channels :).

Wanna read more about my new adventures in Stockholm? The Best Place for a Swedish Fika you can find here. 


Did you see that Boozt and Nelly have many new added SALE items this week?

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